Success Case Study: The Overlook At Port Workspaces
Transforming a Rooftop Venue into an Event Destination
Client Overview
Client: The Overlook @ Port Workspaces (Oakland, CA)
Industry: Event Venue / Hospitality / Coworking
Services Provided: Content Creation, Event Coverage, Social Media Strategy
Goal: Position The Overlook as a premier rooftop venue for weddings, networking events, and private rentals, while creating an ongoing library of high-quality visual content
The Challenge
The Overlook is one of the Bay Area’s hidden gems—a stunning rooftop space with skyline views, located atop a vibrant coworking hub. But despite its potential, it lacked the content and visibility needed to compete with more well-known venues.
The venue needed a multi-purpose content library to promote everything from weddings to professional events—and to tell a cohesive visual story that matched its modern, creative vibe. Each event also needed standout coverage to fuel ongoing social engagement and future bookings.
Our Solution
Overview Media Group partnered with The Overlook across multiple projects, developing a unified content strategy that showcased the venue’s full potential:
Produced ongoing content featuring the venue's architecture, rooftop views, indoor spaces, and real events in action
Captured highlights from weddings, mixers, and networking events with cinematic storytelling and high-energy edits
Delivered short-form video assets optimized for Reels and TikTok, highlighting the venue’s ambiance, décor, and event energy
Created content libraries for marketing & rental inquiries, giving the team a ready-to-go toolkit for promotion
Focused heavily on local charm, natural light, and unique rooftop aesthetics that differentiate The Overlook from other event spaces
The Results
The content we created became a core asset for the brand:
Positioned The Overlook as one of Oakland’s most versatile event venues
Delivered 20+ reusable short-form videos and photo sets across multiple events
Increased social visibility through event recap content, vendor tags, and guest engagement
Helped drive inquiries and bookings through refreshed marketing materials and consistent online presence
