Client Overview

• Client: San Francisco Parks Alliance

• Industry: Nonprofit / Community Events

• Services Provided: Short-Form Video Campaign, Influencer Marketing, Localized Digital Strategy

• Goal: Increase awareness, attendance, and community pride around SF’s citywide outdoor movie series

The Challenge

SF Parks Alliance was launching its annual summer movie night series across various neighborhoods—but promotion needed to be highly localized.

The challenge? Reach only the people likely to attend—real San Francisco residents—not burn budget on irrelevant impressions. They needed a campaign that would feel personal, community-driven, and fun, while staying hyper-targeted to specific neighborhoods.

Our Solution

Overview Media Group brought the energy of summer and the spirit of San Francisco into a dynamic, geo-targeted content campaign:

• Produced a series of 20+ short-form videos, each one promoting different screenings, parks, and neighborhood vibes

• Captured local families, park-goers, and familiar SF landmarks to make content feel relatable and trusted

• Collaborated with 4 local influencers and 2 top Bay Area blogs to extend reach within culturally engaged circles

• Used tight geo-targeting and interest filters to ensure only San Francisco residents saw the content

• Designed each post to feel like a personal invitation—not a generic event ad

The Results

The results spoke both online and in the real world:

• 1M+ targeted impressions across Instagram and TikTok

• 600+ likes on a single Reel promoting a flagship screening at Dolores Park

• Drove strong real-world attendance at multiple screenings across the city

• Maintained sustained digital engagement from local residents throughout the campaign

• Built community trust by highlighting real people in real SF neighborhoods