Connecting a Legendary Team with a Modern Bay Area Audience
Client Overview
Client: San Francisco Giants
Industry: Professional Sports / Entertainment
Services Provided: Content Creation, Influencer Marketing, Social Media Strategy
Goal: Drive local engagement and increase visibility among younger Bay Area fans
Success Case Study: San Francisco Giants
The Challenge
Despite a loyal fan base, the San Francisco Giants faced a challenge familiar to many legacy sports franchises: staying relevant with younger, digital-native audiences. Their traditional content strategy wasn’t resonating on platforms like Instagram and TikTok, and local engagement was on the decline.
They needed fresh, culturally tuned content that could cut through the noise and re-energize the Bay Area fan base—especially among Gen Z and Millennials.
Our Solution
The Overview Media Group crafted a content-forward, influencer-driven campaign to bring the Giants' brand to life in a new, engaging way:
Produced 20+ custom short-form videos tailored for Instagram Reels and TikTok
Shot stunning ground and aerial (drone) videography capturing both game-day energy and behind-the-scenes moments
Collaborated with 4 local Bay Area influencers to extend reach organically
Secured features on 3 major Bay Area lifestyle blogs, tying baseball into broader cultural conversations
Delivered a mix of photography, Reels, and cinematic hype videos optimized for social media performance
The Results
In just one campaign window, the impact was undeniable:
🎯 1M+ targeted impressions across short-form content
❤️ 45,000 likes on a single Instagram Reel — the highest engagement of the season
👥 Collaborated with 7 high-impact partners (4 influencers + 3 blogs) to amplify reach
🚁 Captured the most dynamic visual content used by the Giants that season, with drone shots featured across official team channels
“Overview Media Group helped us speak to the next generation of Giants fans. The content didn’t just perform—it felt authentic, local, and on-brand. They truly brought the Bay Area energy to life.”
